A well structured, targeted and executed community survey is crucial when collecting information for a case that involves: community standards, community knowledge, community perception, or behaviors of people in the community. For example: In a trademark case, such as one involving a new product that looks very much like an established product, you need to establish whether there is confusion over the new products' relation to the established product. Do customers confuse the two, buy one thinking they are buying an established product?
Metromark® conducts community surveys that are tailored to the standards of case law. We work closely with our clients to pick the appropriate sample size, select the sample, and design the study to be able to meet exacting case law standards. The research will be ready to present in court.