Services to Health Care

Metromark® provides solutions to healthcare organizations to help improve quality of services.

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Services to Law Firms

Metromark® provides legal research services to attorneys throughout the U.S. and abroad since 1979.

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Services to Businesses

Metromark® provide businesses with knowledge and insights in an international market for action-oriented strategies. Learn More ...

Improving Community Health

Hospitals have long been places people go when they are ill, going to have a baby, or to get a test.   

Not-for-profit hospitals, in order to keep that IRS status, have been required for the past few years to file a Community Health Needs Assessment (CHNA) every three years, along with a plan to address health needs, such as diabetes, high blood pressure, and obesity. 

Word of Mouth

Ask someone how they selected a hospital or a physician.  Chances are they'll say that they talked with a friend, relative or someone else and got their opinion about hospitals or doctors.  The same applies for law firms and attorneys.  This is the use of word of mouth as a means of getting information for decision making.

Very few will say they  selected a hospital by going to the hospital web site.  Very few will say they selected a hospital based on billboards along the Interstate.  Very few will mention TV ads or ads in the newspaper.  Word of mouth is dominant as a trusted source of information.

What does this mean for marketers?  If you think it means that marketers should push their organizations into social media to get new customers and keep existing customers, then maybe you need to think again.  Word of mouth refers primarily to face to face interactions, with two or more people talking about a hospital or doctor or anything else in the marketplace.  It is a lot harder to work with word of mouth than it is to set up a Facebook site or to order billboards, magazine ads, newspaper ads, brochures, and TV ads from the ad agency.

How do we study word of mouth?  How do we measure it?  How can we influence word of mouth in our community?    These are issues we're working on now at Metromark.  If you have ideas about word of mouth or questions, please email Emerson or call +1-803-256-8694.  

Getting the News

Metromark has been working with The State newspaper, one of the largest newspapers in South Carolina, since the late 1970s. 

The emphasis in Metromark's work with The State, owned by McClatchy Newspapers, is on identifying public perception, knowledge and attitudes on major social, economic, and political issues. 

Metromark's reports for The State are primarily based on surveys by mail and telephone. Other research involves bringing people together for discussion groups to identify issues within communities.  

Metromark's latest reports concentrate primarily on issues within the Columbia Region, a multi-county area surrounding the City of Columbia SC.  Reporters, editors and Metromark staff work to identify story ideas based on the survey findings.  These stories are written and published throughout the year.