Jury Box

It is not often that a case gets to the jury trial stage.  Nearly all are settled.  But when the case does look like it is going before a jury, we do a thorough sociological, demographic, and social psychological analysis of the pool of potential jurors in the community and in the venire.  We help counsel design juror questionnaires and conduct the analysis of completed questionnaires in a database that we use in the courtroom to assist in juror selection and in suggesting questions for voir dire. 

We have experience in trademark, patents, products, services, gas & electric, international, healthcare, as well as in personal injury.  We work closely to review the case and work with counsel. We are members of the American Society of Trial Consultants and use the resources of that organization on the latest issues in jury trial preparation.

When the stakes are high, you owe it to your client and to yourself to test arguments, witnesses and evidence in front of people who match what you may find in the jury box at trial.  Metromark® facilitates focus groups and uses conference centers to create mock juries, mock trials, and focused discussion groups for witness preparation and trial planning,

Use either simple focus groups for single issues or simulated juries or trials.  In the trials, you can get a value for your case and learn how jurors came to their decisions.  Jurors are screened and selected just as they would be in the courthouse. 

SurveyA well structured, targeted and executed community survey is crucial when collecting information for a case that involves: community standards, community knowledge, community perception, or behaviors of people in the community.  For example: In a trademark case, such as one involving a new product that looks very much like an established product, you need to establish whether there is confusion over the new products' relation to the established product.   Do customers confuse the two, buy one thinking they are buying an established product?

witnessDr. Emerson Smith, the President of Metromark, is a sociologist, trained in social psychology, statistics, survey research methods, medical sociology and demographics.  He has been accepted as an expert witness in federal and state courts.  Dr. Smith earned his Ph.D. from Emory University, with an M.A. from Texas Christian University, and a B.A. from the University of Texas at Austin.  He is also a Clinical Research Associate Professor of Medicine, Department of Internal Medicine, in the School of Medicine at the University of South Carolina. He is a member of the American Society of Trial Consultants and the American Sociological Association and its section on medical sociology.  His vita is available upon request.

For more information, call our toll-free Legal Research Hot Line at 1-888-256-8694.