Metromark presented a seminar on "Managing and Measuring Word of Mouth Communication" in Phoenix AZ on September 17, 2011 at the annual conference of the Society for Healthcare Strategy and Market Development (SHSMD).
Metromark partnered with Baylor Health Care System in Dallas Texas. Jennifer Coleman, the Senior Vice President of Consumer Affairs, represented Baylor. Emerson Smith represented Metromark.
This seminar defines "word of mouth" as any communication of one person to another. It can be a one to one communication or communication to many people through a variety of media. The most effective word of mouth communication is face to face, in person. Since the Internet social media are in the spotlight right now, we are looking at how word of mouth, such as a statement that someone makes in a forum, works in getting people to act or to relay that communication to others.
If you would like a white paper on Word of Mouth Communication, please email us for a copy.