Welcome to Metromark Market Research, Inc. Our overall goal is to observe, document, understand, predict, and modify human social behavior to benefit society, taking into account the specific issues in the community, local culture, family, and the social relationships of the individual.
We provide insights and actionable reports on how businesses, law firms, hospitals, physician practices, non-profits, news media providers, retail stores, insurance companies, manufacturers, airlines, city or state governments, or any other organization can get any group of people to work within the organization for their mutual benefit.
One popular term today in market research is to observe, document and understand the “user experience”, sometimes noted as “UX”. This is simply observing and documenting what the “user” (customer, patient, client, etc.) experiences when being, for example, in a store, on a website, as a client in a law firm, or as a patient in a hospital. Employees are “users” too. We need to look at the employee (associates, team, group). By knowing the user experience, that experience can be enhanced to improve satisfaction and improvement of the product or service.
Some questions that we are often asked include:
How should I respond to the needs of my employees, customers and prospective customers?
What new products and services do my customers and employees want?
How can I improve customer and employee satisfaction?
What kind of logo and tagline do I need to tell the story of my company?
How can I be sure that my company has a good reputation as a corporate citizen?
How should I promote my products and services?
What are my target audiences?
How should I introduce my products and services to each target audience?
What are questions that you would like us to answer? We’re available for simple consultations to offer advice on your questions about how you can do research on your own in your organization. Or we work with you as partners in answering your questions. We can all learn from one another.
Methods we use may include large database analysis, custom scientific surveys, literature review, secondary analysis, meta-analysis of multiple published research studies, as well as observation and qualitative studies, including charrettes, small group focused discussions, and one-on-one, in-person interviews.