Welcome to Metromark® Market Research, Inc.
Novel Coronavirus, COVID-19 is difficult, disruptive, and deadly for people around the world. Like many, we are studying how this virus impacts societies, governments, neighborhoods, businesses, families and individuals. And how viruses begin and spread.
We don’t just want to observe and report how many people get a virus, how many live having had the virus, how many die, and how many have the virus but have no symptoms. We get these data every time we turn on the radio, television, or Internet.
We want to know who, by race, socioeconomic status, age, gender, profession, and many other demographics get the virus.
Knowing the details will help us learn how we can stop the spread of the virus among those most impacted.
And, we want to understand how people, like you and me, can be be safe and make those around us safe.
Our overall goal is to observe, document, understand, predict, and modify human social behavior to benefit businesses, organizations and society, taking into account the specific issues in the economy, community, urban and rural spaces, local culture, family, and the social relationships of the individual.
We provide insights and actionable reports on how businesses, law firms, pharmaceutical companies, hospitals, physician practices, non-profits, news media providers, retail stores, architects, engineers, insurance companies, manufacturers, airlines, city or state governments, or any other organization can get any group of people to work within the organization, area, or space for their mutual benefit.
Metromark® provides a variety of services, including market opinion polling studies, market reports and studies, market research, market study and analysis of market studies, marketing studies, business advice and analysis of markets, market research and business consultation services in the fields of business, healthcare, health, manufacturing, and law — business and market research surveys, marketing consulting, marketing plan development, conducting consumer tracking behavior research and consumer trend analysis, mock juries and jury consultancy, law firm marketing, advertising evaluation, and social media effectiveness.
One popular term today in market research is to observe, document and understand the “user experience”, sometimes noted as “UX”. This is simply observing and documenting what the “user” (resident, customer, patient, client, etc.) experiences when being, for example, in a store, in a building, in a city, on a website, as a client in a law firm, or as a patient in a hospital. Employees are “users” too. We need to look at the employee (associates, team, group). By knowing the user experience, that experience can be enhanced to improve satisfaction and improvement of the product or service.
Some questions that we are often asked include:
How can we improve our neighborhoods and cities to keep people safe, healthy, productive, responsive, cooperative, helpful, and happy?
How should I respond to the needs of my employees, customers and prospective customers?
What new products and services do my customers and employees want?
How can I improve customer and employee satisfaction?
What kind of logo and tagline do I need to tell the story of my company?
How can I be sure that my company has a good reputation as a corporate citizen?
How should I promote my products and services?
What are my target audiences?
How should I introduce my products and services to each target audience?
What are questions that you would like us to answer? We’re available for free initial consultations to offer advice on your questions. We’ll look at how you can do research on your own in your organization. Or we work with you as partners in answering your questions. We can all learn from one another.
Methods we use may include large database analysis, custom scientific surveys, literature review, secondary analysis, meta-analysis of multiple published research studies, as well as observation and qualitative studies, including charrettes, small group focused discussions, and one-on-one, in-person interviews.